theScore Bet launches a new responsible gambling program

🍁 Inform players about the dangers

theScore Bet has launched a campaign in which appear Susie Essman, Rex Lee and Gerry Dee. This campaign aims to present the Smarter Betting Hotline . The Hotline has been created for players to learn more about deposit limits, gambling stress and other important points.

theScore Bet's senior vice president of marketing and content, Aubrey Levy claimed that for the protection of players and the sustainability of the industry, these types of messages were very important . She added "Responsible gaming and player education are integrated into all of our operations and it was important for us to deploy a dedicated JR campaign as part of our launch in Ontario. ».

One of the key principles of the campaign is to do prevention, but also to help problem gamblers. To anticipate possible problems, the company will communicate messages about responsible gambling to the general public. Ontario's players and future players need to be quickly informed about the dangers of gambling.

🍁 An approved campaign

In order to offer the best help to players, theScore Bet has consulted Responsible gaming council and the National council on problem gambling , who support the campaign. Shelly White, CEO of the Responsible Gaming Council, praised the work that theScore Bet had already produced to educate players about responsible gambling.

🍁 A new market

The Province of Ontario hopes that this new sector will generate important revenues and that she will be able to use this money to financing other projects development.

According to the Statutory auditor, Bonnie Lysyk, the general 18 million CAD of net revenues for the 2022-2023 financial year. A pre-election report had been published by the Commissioner in April 2022. The 2022 financial year began on April 1st.

For the 2023-2024 financial year, net income is expected to be at $26 million canadians and 31 million Canadian dollars for the 2024-2025 financial year.