The situation for operators in Ontario is starting to take shape

The state of the current situation

Currently, the platforms of online casino and the bookmakers operating in Ontario are not regulated . This problem is considerable since players and bettors are not protected, which leads to many risks, especially at the level of fraud.

A platform that is not legal will not apply measures to limit the risks associated with the games. This is obviously a problem of addiction and the problems that go with it, such as debt. It is for this reason that responsible gambling programs are important .

Most of these sites are illegal and this problem remains a major one for the Ontario authorities. Indeed, this province of Canada has not yet made online gambling sites legal, unlike other provinces in the country. This is how Ontario is working to establish a fully legalized market .

The project of this future market

The desire of the Ontario authorities is to establish a competitive, secure and legal market for online gambling. For this, a specialized advisor, Brigitte Sand , will work in collaboration with the government and the Alcohol and Gaming Commission of Ontario (AGCO)

The goal is to be able to analyze consumer preferences in this way, to promote the gaming experience and the competitiveness between sites , to guarantee the integrity of the market and protect players by ensuring that the responsible gambling program is available!

Currently, platforms can apply to enter the the legalization process and so, keep their sites. Once their eligibility has been confirmed, it will then be necessary to launch the compliance approach and assess the government's expectations for these operators.

This step is a real upheaval for the iGaming sector in Ontario. Indeed, users will be able to evolve on certified and secure sites. In addition, the government will be able to exercise better control and thus, avoid fraud .

For their part, operators will be able to establish commercial actions and marketing to develop their activities . These measures will therefore offer all stakeholders in the sector real opportunities for the good of all.